CMO, ADVISOR, Author & Host
I love helping people. Especially CMOs, who have the most complicated, and often thankless, job in the C-Suite. Notoriously stretched thin with ever changing technology and consumer demands and the growing need to not just lead their teams, but set the course for the entire company by defining their brands’ purpose, the CMO’s role has morphed into more of a general manager and people inspirer leading all employees to greatness.
Without a set blueprint in place for CMOs – every CMO position is different based on company size, industry and needs – I’ve spent my career sharing best practices that can help shape their unique success. As a CMO myself, and with a broad and deep perspective gained from interviewing and working with hundreds of CMOs, I have helped seasoned, new, and aspiring CMOs understand what it takes to excel in the ever-changing top marketing job.
Check out my new podcast CMO Moves featuring game changing CMOs!
Brands I’ve worked with
Articles, Solution Guides & Industry Playbooks
Moderator & Hosting Roles
Over the years, I’ve had the great privilege and honor to feature incredible leaders from top global brands
Antonio Lucio Global Chief Marketing & Communication Officer at HP Inc
Nadine is a great writer and marketing expert. She understands industry trends well and she is well connected with the most influential CMOs in the world. She is thoughtful, insightful and owns the gifts of synthesis and storytelling. Nadine is also passionate about purpose and culture as the most important elements in brand experience.Antonio Lucio
Barbara Martin Coppola CMO at Grubhub
Nadine created the ANA CMO talent challenge playbook, and it's one of the most ground-breaking pieces for Chief Marketing Officers and senior Marketing professionals I have ever read. It contains case studies from top-notch CMOs, explains different roles the CMOs play today and helps one reflect on the evolution of the Marketing leader position in today's organizations. Useful and inspiring at the same time, this playbook is a must-read piece for CMOs, aspiring CMOs, and anyone interested to understand and reflect on this essential role in organizations.Barbara Martin Coppola
Nick Primola SVP, Marketing Education and CMO Initiatives at ANA – Association of National Advertisers
Nadine’s impact on our talent initiative – a key priority for ANA – has been immediate and beyond measure. For us, she has been the ultimate combination of expertise, effectiveness and astonishingly boundless energy all tied together by her personal passion and dedication to success. Her work on our CMO playbook has raised the standard of excellence for content by going far beyond that of traditional research or white papers to produce the deeper insights that are most useful and valued by busy executives.Nick Primola
John Hall CEO & Co-founder of Influence & Co. and Keynote Speaker
Nadine is one of those people that just gets stuff done. There are a lot of people in marketing that love to talk about what they should do rather than really moving the needle. Nadine wants to make a difference and she's not ok with mediocre. She has a lot passion behind anything that I've seen her do and it shows when you work with her.John Hall
Matt Marshal, Founder VentureBeat
I hired Nadine to help advise us on several of our senior level marketing events. Nadine has a tremendous amount of energy. It was also clear from the beginning that she was committed to serious networking in the marketing industry.Matt Marshall
Cammie Dunaway Global Executive, Strategy Consultant and Board Member
I have had the privilege of working with Nadine for the past year as part of the CMO Club. She brought a strategic perspective and an ability to make things happen that absolutely changed our game. She has her pulse on what matters to marketers and knows how to create content and experiences that will attract them and keep them engaged. She is someone I can count on to add value and drive results.Cammie Dunaway
Sheila Power Chief Strategy Officer at Big Data For Humans
I thoroughly enjoyed working with Nadine. She was always passionate about everything she did whether in her New Business Development role or her Marketing role. As she wore both hats for 5one she dedicated her energy to building a credible brand in a new market, forming strategic partnerships, demonstrating relevancy for major retailers and expanding 5one's overall marketing efforts. The new relationships and marketing strategy she established were truly remarkable.Sheila Power
Derek Smith VP of Services at Prevedere Inc.
I worked closely with Nadine as DemandTec designed, built, and launched our Shopper Insights solution. Nadine joined the team approximately 6 months into our efforts – with her arrival, we found a new clarity and focus, ensuring that we delivered what the industry ultimately required. Nadine’s tremendous experience and understanding in the area of Shopper Insights allows her to quickly identify the practical ways that manufacturers and retailers can convert these insights into meaningful actions. Nadine also brought a refreshing sense of urgency and drive to the team. Her enthusiasm and passion for this space augment her knowledge and skills in a way that truly sets her apart from any other industry practitioner. Without question, Nadine can be the change agent any organization needs to move their Shopper Insight strategy to the next level.Derek Smith
Jen Sanning CMO Early Stage and Big Brand Experience. Growth Mindset.
I had the pleasure of working with Nadine on several projects for The CMO Club and appreciated her professionalism and commitment. She led CMO-worthy content creation and the resulting Solution Guides are illustrative of high-quality work-product Nadine creates. Nadine is a bright, focused and strategic marketer that drives forward results passionately.Jen Sanning
Nadine is the CMO of The Female Quotient (FQ), author of the ANA CMO Talent Challenge Playbook and host of CMO Moves, a new podcast featuring game changing CMOs.
Nadine has authored several best practice guides for CMOs, including the ANA CMO Talent Challenge Playbook, The CMO Solution Guide for Omnichannel Personalization and The CMO Solution Guide for Leveraging New Technology and Marketing Platforms. She created and launched the first Digital CMO Solutions Clubhouse while CMO of The CMO Club. She hosts events for CMOs across the globe to promote peer best practice sharing and the advancement of marketing as an industry. She is the author of Marketing Land’s “Driving the Modern Marketing Organization” column. See Portfolio (link to Portfolio page)
Nadine’s work is based on a career of dedication to remarkable leaders who are transforming themselves and their organizations to stay competitive and deliver exceptional customer and employee experience. She has served Fortune 500 CMOs from executive and advisor positions at The CMO Club, VentureBeat, Mastercard, IBM, PwC, Abbott, Del Monte Foods, IRI and a portfolio of start-ups ranging from leadership development to customer-centricity to culture evolution to digital ecosystem optimization.