Seth Farbman, CMO of Spotify
In this kick-off episode, Seth Farbman, CMO of Spotify, shares his point of view on how marketers need to retrain their thinking patterns to become more authentic through vulnerability, how to develop belief systems to guide their approach to business, how to connect with consumers through culture, how to develop a common language, how to build a world-class team from the ground-up, how to enroll coaches to align leadership teams, how to embrace diversity of thought to provide a truly inclusive environment, how to have a level of boldness and bravery in service of something bigger than yourself in order to be successful.
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Belief Systems, Authenticity and Bravery

For my very first recording of CMO Moves, I couldn’t have picked a better guest! Seth Farbman, CMO of Spotify, is not only a fun, inspiring and engaging CMO, he’s also a podcaster “in training” and he leads a brand that knows a thing or two about podcasts! Instantaneously, Seth and I kicked off comparing notes on what we thought a podcast should be and we very quickly landed unanimously on authentic.

Seth is authentic with every fiber of his being. He embraces vulnerability and is driven by his belief systems and sense of service to something bigger than himself. The way in which he’s applied that as former CMO of Gap Inc and current CMO Spotify is truly remarkable in that he defines his success as a leader via the success of his team and the true value he can provide to his customers.

With that comes skillful balancing of the infamous “art and science” and a willingness to accept that we all need help sometimes. Seth’s approach to ensuring everyone on his team has the opportunity and confidence to bring their best selves to work everyday is an exemplary model for any leader.

The story of an accidental marketer and what’s food got to do with this anyways? Tune in to find out…

Honorable mentions: Tom Walters, Jackie Jantos, Ogilvy, Verizon, Jonathan Mildenhall, Barbara Martin Coppola, GAP

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